Selling Agent 銷售代理

According to the power the principal has delegated to a selling agent, the agent may just introduce the potential customer to the principal or actually negotiate and conclude the contract between the two parties. The have the following characteristics:

    a) An agent can only operate within the marketing territory authorized by the principal.

    b) An agent does not carry stock. The goods are carried only as consignment inventory. Payment is based on delivery to the ultimate buyer.

    c) The principal (exporter) set the retail price, retains title and controls the goods.

    d) The profit and risk of loss remains within the principal, unless the agent is a del credere one.

    e) Agents are usually paid with commission.

按照委托人所授予其代理人的權利，銷售代理可能只負責向委托人介紹潛在客戶或者實際談判并簽訂雙方間的合同。代理人有以下幾個特點：

    a)代理人只能在委托人所授權的代理區域內執行代理業務。

    b)代理人本身不儲存貨物。代理人手中的貨物均為代銷的貨物，待最終的買主付款后，委托人才能收到貨款。

    c)委托人（出口商）決定貨物的零售價格，擁有所有權并控制貨物。

    d)委托人既享有利潤有承擔虧損風險，除非代理人為保付代理。

    e)代理人的報酬通常為傭金。

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