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市場營銷專業英語論文
《市場營銷專業英語》（三）
Ping An Insurance (Group)
Ping An Insurance (Group) Company of China, Ltd (
Ping An's mission is to fulfill its commitments to its investors, customers, employees and society. Ping An's goal and commitment to investors are to produce stable returns and boost asset values. The commitment to customers is to provide the best services with integrity. The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development. Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country. Ping An focuses on value creation and the pursuit of excellence. The Group advocates that each employee be a person of integrity and value by highlighting individual virtues such as
Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businesses to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.
Through its subsidiaries such as Ping An Life Insurance Company of China, Ltd. (
China, Ltd.(“Ping An Annuity”); Ping An Health Insurance Company of China, Ltd. (“Ping An Health”); Ping An Bank Co., Ltd. (“Ping An Bank”); Credit Guarantee Insurance Business Unit of Ping An Property & Casualty Insurance Company of China, Ltd. (Ping An Consumer Finance), or PA P&C CGI Business Unit (PACF); China Ping An Trust & Investment Co., Ltd. (“Ping An Trust”); Ping An Securities Co., Ltd. (“Ping An Securities”); Ping An of China Securities (Hong Kong) Co., Ltd; Ping An Asset Management Co., Ltd.(“Ping An Asset Management”) ;Ping An of China Asset Management (Hong Kong) Co., Ltd. (“Ping An Asset Management, Hong Kong”); and Ping An Futures Co. Ltd. (“Ping An Futures”), the Group provides comprehensive products and services in insurance, banking and investment to more than 51 million retail customers and two million corporate clients.
Ping An has about 417,000 life insurance sales agents, over 83,000 full-time employees, and a network of more than 3,800 branch offices. As at 31st December 2009, consolidated total assets and total equity of the Group were RMB 935.7 billion and RMB 91.7 billion, respectively. The Group posted total income of RMB 152.8 billion and net profit of RMB 14.5 billion in 2009. Ping An Life is the second largest life insurer in China by insurance income, while Ping An Property & Casualty is the second largest property and casualty insurer in China.
In 2008, Ping An was included in Fortune Magazine’s “Global 500” list, ranking No.1 among China’s non-State owned enterprises. In June 2009, Ping An was included in The Financial Times Global 500 companies list, ranking second among insurers globally, eighth among Chinese enterprises and first among China’s non-State owned firms. In Forbes Magazine’s Global 2000 list of companies, Ping An was ranked No.141.
As a professionally-managed and world-class organization, Ping An is the first Chinese insurer to have introduced foreign investors into its shareholding structure. Operating along the principle of “Group Holdings, Segment Operation, Segment Supervision, Group Listing”, Ping An has been able to ensure the Group as a whole is moving towards its goal, upon the foundation that unites strategy, branding and
corporate culture. Its financial platform is the most integrated among China’s financial services sector. Its national back office support operation in Zhangjiang, Shanghai is a leading financial backend support center in Asia. Through this center, Ping An has established a systematic backend operation. By having in place a service infrastructure that includes telephony, the Internet and customer service staff, a full range of financial services can be delivered to customers in a professional, standardized and comprehensive manner. Value-added services are also being delivered to customers through Customer Service Day and other innovative services such as Wanlitong and One Account. According to authoritative surveys in 2009, customer services at Ping An Life and Ping An Property & Casualty were ranked number one in their respective areas by customers.
As a founding member of the Chinese Federation of Corporate Social Responsibility, Ping An takes it a mission to serve as a leader in the area. Ping An abides by the law in its operations and declares its tax in an honest and transparent manner. Through offering charitable assistance in areas such as education, Red Cross and disaster relief, Ping An continuously fulfills its moral and social obligations to the society.
By the end of 2009, Ping An has participated in the building and planning of 100 Hope Primary Schools in China, of which 84 schools have been built (including 32 that are being built). In 2009, Ping An also donated RMB 10 million to set up “Ping An Hope Scholarship” for Ping An Hope Primary Schools across China. For six consecutive years Ping An has held its education programs giving away study grants worth a total of RMB 7.74 million to 2,285 students. In 2009, Ping An launched “Start a Business” competition and donated RMB 5 million to the China Youth Development Foundation for the establishment of Ping An Foundation. Ping An has donated over RMB 1 million each year over the last six years in support of
until 2010. The premiums of the donated policies are expected to exceed RMB 700 million. For these charitable acts, Ping An has been widely recognized in a number of major awards and titles, including
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