瓶裝水(飲料)的銷售計劃

瓶裝水(飲料)的銷售計劃（中國大學網 salifelink.com） Prospectus of selling bottled drinks瓶裝水(飲料)的銷售計劃Name：Prospectus of selling bottled drinks during sports meeting名稱：運動會瓶裝水銷售計劃Place：places around the gate of the playground that is allowed場地：操場門口General Superintendent：Annie Superintendents：Michelle Li,Sharon Hu,Jessica Lang,Georgina Liu The name of our group：Dream商業團隊：夢之隊Business plan statement：The sports meeting will be held during September twenty forth and twenty fifth in Suzhou high school.At that time all the students and teachers will take part in it.The demand of water will increase alot.We,as students from the A-level centre,can not only satisfy the demand of them but also have agood chance for us to exercise and learn,and also afantastic experience for the students who is going to do business in the future.商業計劃總述：XX中學運隊會將于9月24，25日隆重舉行，屆時廣大運動員和老師都要參加，對水、飲料的需求即將大幅度增加，作為我們劍橋班的同學能組織這樣一次活動不僅滿足了廣大師生的需求也給我班的每位參與者一次極佳的鍛煉和學習機會，更為那些將來從事商務的同學提供一次最有意義的鍛煉機會。Survey and analysis市場調查和分析：Suppose 2500 people will be in the sports meeting,and each one will buy 2bottled drinks every day,than the total amount is going to be 5000.If the market share is 25 percent,the sale amount will be 1250 bottles.運動會上需要供應大量的瓶裝水，師生總人數為2500人，假設每人每天2瓶水，瓶裝水的消費量將達到5000瓶，假設占領市場份額的25%，將會有1250瓶的銷售量。project項目Advantages and disadvantages優勢和劣勢分析Dream夢之隊competitors競爭者Resources of customs客戶資源2500 persons.We are students,and easier to be closed than the outside venders.88客戶需求Market Requirement Competitors have the sells experience and knowing their requirement will be better than our survey.We will focus on several kinds of goods according our survey and change our timely according the actual selling and requirement situation.810銷售價格Prizingprofit is not our only target,so the price will be lower than Competitors but must keep balance.105地點和貨物發送PlaceMore familiar the sport events plaza,and can flexibly change and deliver to customers.105 The way to purchase進貨渠道We can purchase through Sharons fathers the restaurant.It will be cheaper than the supermarket but similar to other competitors.Same time,the drinks can be sold in Sharons Fathers restaurant if we cannot sell out all.We can also sell to students by purchasing price after the event.58 The support of school學校支持We will get support from our school.108 Experience of the team團隊經驗we have not the experience to sell and organize the similar event but much passion510 Support of Parents家長支持We can get much support from our parents and teachers.All of us will be very happy to join it.We will try our best.100 Target for the plan計劃目標Benefit is not the only,we would like to build our team and get practice for our future.100 conclusion總結根據以上分析，我們具有極大的優勢完成這次計劃，并得到良好的鍛煉。We have the advantage to achieve our target and get the good experience for business.7654 Promotion and selling of the business商務推廣和銷售：Selling strategy：high quality service satisfy customersrequirement.銷售戰略：優質服務滿足客戶需求。Sells AND Promotion：Four vending desks and many flexible and moveable sells people for deliver on time and efficiency.Poster and slogan.銷售方法：預設4處銷售點，每點有4人進行推廣和銷售，具有口號的海報宣傳。Responsibility：職責：Person for General Charge the plan and execution：overall for the project planning,operation and internal and external coordination and communication to complete the business plan.負責人：總體負責該項目的策劃，運營，對內對外的協調和溝通，以完成商業目標。Sells Manager：Selling with good awareness of service and selling skills to complete the sells task,and meanwhile providing the correct market and selling information and situation.銷售：采用良好的服務意識和技巧完成產品銷售任務，及時準確提供供求信息。Supply chain：on time delivery,storage security and shipping correctly,ensure the balance between purchasing and selling.采購：負責進貨準時、儲存保管和發貨準確，保證進出產品數量平衡。Finance：Monitor and supervise the market sells satiation,ensure the balance between sells and income,provide the management proposal according the market and finance condition.財務：監督和管理市場銷售情況，確保銷售數量和收入平衡。根據市場銷售情況提供正確的財務計劃。Finance analysis：see attached file財務分析：見附件

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