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英文函電書寫基本原則

時間:2023-05-04 18:44:41 商務英語 我要投稿
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英文函電書寫基本原則

一、Courtesy 禮貌

    語言要有禮且謙虛,及時地回信也是禮貌的表現。

    例如:

    We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.

 You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.

二、Consideration 體諒

    寫信時要處處從對方的角度去考慮有什么需求,而不是從自身出發,語氣上更尊重對方。

    例如:

    "You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比"We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。

三、Completeness 完整

    一封商業信函應概況了各項必需的事項,如邀請信應說明時間、地點等,確忌寄出含糊不清的信件。

四、Clarity 清楚

    意思表達明確,要注意:

    (一)避免用詞錯誤:

    例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.

 

 此處bimonthly有歧義:可以是twice a month 或者once two month.故讀信者就迷惑了,可以改寫為:

    1.We have two direct sailings every month from Hong Kong to San Francisco.

    2.We have semimonthly direct sailing from Hong Kong to San Francisco.

    3.We have a direct sailing from Hong Kong to San Francisco.

    (二)注意詞語所放的位置:

    例如:

    1. We shall be able to supply 10 cases of the item only.

    2. We shall be able to supply 10 cases only of the item.

    前者則有兩種商品以上的含義。

    (三)注意句子的結構:

    例如:

    1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.

  &nb

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